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| Profile Tyler Askew is a graphic designer & art director living and working in NYC. Increasingly hard to pigeonhole, his work includes identity design, packaging, editorial, typography, and creative direction for the music, fashion, advertising, and non-profit worlds. He received his BFA in Graphic Design from the Atlanta College of Art in 2001, while spending summers studying in London with mentor Ian "Swifty" Swift. Since then, he has worked with a number of studios including AR New York, Syrup, aruliden, Wolff Olins, Plaid, and Plus et Plus. He served as art director at New York's premier fashion/luxury agency Lipman, and contributes freuqently to Estee Lauder brands MAC Cosmetics and Bobbi Brown. Tyler has also been involved with London music magazine Straight No Chaser, as a writer, designer, and creative consultant since 1999. His involvement in the music world has paralleled his design career, DJing internationally for over 9 years, and working along side independent artists and labels. In 2003, he began the club night Rude Movements, which has developed into a long-standing relationship with lifestyle brand PUMA. Over the past 10 years, Tyler has developed an international client-base from Tokyo to London, Amsterdam to Singapore. He has been featured in numerous publications over the years including Creative Review, Arkitip, and Esquire Japan. |
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Identity development for first high definition
music channel. The successful pitch included
logotype, on-air graphics and brand guidelines.
Agency: Plus et Plus
Logotype for Singapore-based
events company.
Identity development for luxury high rise
in New York City.
Agency: AR New York
Complete rebranding, including
a restructuring of the label,
as well as a new corporate identity
and guidelines manual.
Creative direction for NYC club night /
collective. Various invites are shown, along
with the limited edition gold foil shirt.
Various advertising and branding for
the 2004 Spring/Summer collections.
Lightweight text face (beta).
T-shirt design for Ubiquity
Records' Spring '04 line.
Design and layout of 2004
Saks Fifth Avenue retail mailer.
Agency: Lipman
Gestrual display face created
by hand with printing inks.